Ever Wonder Why Over 40 Percent of All Real Estate Listings Expire?
With all of the banter by the National Association of Realtors, the hundreds of millions of dollars spent on advertising touting the advantages of hiring a real estate agent, can someone please explain to me why over 40% of all real estate listings expire? That number represents a vast graveyard of houses once on the market that never sold.
What is an Expired Listing?
Simply stated an expired Listing is a home of a seller that did not sell within the contractual time frame as outlined by the Real Estate Listing Agreement. The average length of a real estate listing agreement is 6 months or 180 days.
While no one can guarantee that they can sell your house, this number represents a huge black eye for real estate agents everywhere when you think about the magnitude of that failure. Real Estate Agents are sales people and with a 40% expired listings record, it indicates that the vast majority of them are not very good at their job.
Let it soak in… 40% of all Listings in Stockton, Sacramento, Manteca and Modesto Expire! That is a huge number and it means that 40 out every 100 homes listed with a real estate agent are eventually left to linger in an expired listing database. It means that for all of the chest pounding by real estate agents a lot of homeowners are left to fend for themselves. I can’t imagine that anyone wanting to sell their house hears about this statistic in advance of signing a 6 month listing agreement.
Worse yet, real estate agents are resolute that they operate by a code of ethics, and that the integrity of the industry operates accordingly, and yet I have never heard anyone in the profession utter a word about this this horrible closing ratio. Wouldn’t you think that this would be a noteworthy disclosure to all would be sellers in advance?
This omission, may explain why 95% of all sellers wanting to sell their houses actually list with the first real estate agent that they talk to. Maybe its the hype of the presentation or the glitter of the seemingly million dollar logos, but in my analysis, it means there is a lot of risk in selling a house.
If real estate agents were to disclose their batting average, so to speak, most home sellers would at least pause and ask a lot more questions before signing a 6 month listing agreement? Maybe they would also look for actual house buyers that would be willing to pay cash for their house rather than allow the Multiple Listing Roulette Wheel to determine their fate.
In preparing for this post I did a lot of research and it surprised me that the number of expired listings as a statistic is relatively hard to find. There was a lot of information on the definition of an expired listing and how to relist and expired listing, but not specifically on the closing ratio itself. What I did did discover, however, were the causes and they were outlined more often than not by another real estate agent.
What Are the Reasons for an Expired Listing?
- Pricing of the House
- Inexperienced Agent
- Weak Agent
- Condition of the house
- Targeting the wrong buyer
- Difficult to Show
- Inconvenient to show
My name is Peter Westbrook and I am a Real Estate Investor in Sacramento, Stockton, Modesto and Manteca California. I am the owner of Westbrook REI and we are a Local Cash Home Buyer… a “We Buy Houses Company”. We have helped hundreds of families by providing real solutions to buying houses throughout Northern California and we pay cash. We also have never had an expired listing and the reason is simple. I dont want to sell your house or earn a commission, I want to buy it and let you get on with your life.
If you want to avoid becoming one of the 40% of home sellers wondering why your house didn’t sell, call me at (209)481-7780 and let’s talk about selling your house to me. We don’t need bank approval, we wont order inspections, appraisals or make unreasonable demands, we just buy your house fast and pay you cash.